I've been a voice actress based in Manchester UK for the past 6 years. In my latest blog post I talk accents, because we have to. In global advertising the neutral British Received Pronunciation (RP) accent holds a position similar to a golden ticket. The British accent receives regular recognition as one of the most intelligent-sounding trustworthy accents globally. This claim stands on solid evidence collected from studies as well as insights from focus groups and client responses.