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Why Mystery Boxes Are a Popular Marketing Strategy The activity of the mystery box is an icebreaker that fosters curiosity and unity as well as deeper connections among participants. It also teaches participants to be open to new experiences and challenges them to get out of their comfort zone. Sellers of mystery boxes must be open about the contents and value of their products. This helps buyers avoid disappointments or unethical practices. They foster a sense of surprise Mystery boxes are popul
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