Why Deepfakes Are the Next Major Reputation Threat—And How PR Can Protect You
Picture this: a video surfaces online showing your CEO making offensive remarks during a supposed virtual town hall. It spreads fast. Investors are alarmed. Customers start questioning your values. Your team scrambles to verify if it’s even real. It’s not. The video is fake, but the damage it will cause could be significant.
Welcome to the age of deepfakes. This isn’t science fiction. This is the next serious threat to brand reputation, and it’s already happening. And it’s one more reason businesses are turning to a trusted to get ahead of this risk.
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