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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer players the chance to acquire rare items at a discounted price. However, they've also been criticised for promoting consumerism and wastefulness. Include items that fans would like to have in boxes themed after hobbies like hiking, cooking or golfing. You can also include items related to a particular celebrity or show. They are an excellen
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