Social media marketing is the practice of using social media platforms to promote products, services, or brands and engage with target audiences. It involves creating and sharing content tailored to the platform, such as posts, images, videos, and stories, to drive user interaction and brand awareness. Key components include building a strong presence on popular platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, running targeted advertising campaigns, engaging with followers, and analysing metrics to measure the effectiveness of marketing efforts. The goal of social media marketing is to build relationships with customers, increase brand loyalty, and drive traffic and sales.
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