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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to immerse the audience in a story that takes time to finish. JJ Abrams has used this technique frequently in his movies. His film Lost was a great example of this. He asked the audience questions would not be answered and then clung to their attention for years. They provide a carefully selected assortment of products Mystery boxes are an increasing trend in e-commerce. They have caught the attention of co
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