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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic way to draw an audience into a story that may take a while to conclude. JJ Abrams has used this technique often in his films. His film Lost was a great example of this. He asked questions to the audience which he did not respond to and kept them interested for a long time. They offer a carefully curated selection. Mystery boxes are a growing trend in online shopping. They have captured the attention of sh
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