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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic method of entice an audience into a story that may take a while to come to a conclusion. JJ Abrams has used this technique often in his films. This was demonstrated in his film Lost. He asked the audience questions that he could not answer and then drew their attention for a long time. They provide a carefully selected selection. Mystery boxes are an increasing trend in the world of e-commerce. They have caught the attention of customers all over the world, with th
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