The B2B industry is currently going through a massive revamp, largely driven by the prevalence of millennial buyers with purchasing power. According to Forbes, 73% of people sitting in decision-making positions in various organizations are millennials. This departure is a seismic shift from the earlier millennia, when baby boomers and Gen Xers had control over B2B purchase decisions.
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Millennial Dominance in B2B Decision Making
https://salesmarkglobal.com/mi....llennial-dominance-i
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