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Why Are Online Mystery Boxes So Popular? Mystery boxes online are now a common way for consumers to find new products. They are filled with surprises that consumers aren't aware of until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of these items often exceeds the purchase price and creates a sense excitement and anticipation among consumers. Mystery boxes can also boost sales and increase customer engagement during peak seasons. They provide a carefully select
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