https://propellerads.com/blog/adv-ecpm/
In the world of digital advertising, understanding key metrics is important to measure success and optimize ad revenue. One with the most popular metrics for publishers, advertisers, and marketers alike is . eCPM serves as a standard metric to evaluate the profitability and gratification of ads, helping advertisers determine how much revenue they generate per 1,000 impressions. In this information, we’ll explore the meaning of eCPM, how it’s calculated, and why it’s essential for both publishers and advertisers within the digital advertising ecos
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