Conversion rate optimization strategy
Conversion rate optimization requires a comprehensive understanding of your target audience. By using heatmaps and clickmaps, you will be able to identify which parts of your site visitors spend more time on. In addition to that, you should use user session recordings and website surveys to gain insight into the experience of your visitors. The more information you have, the more likely your customers will convert. This data is the foundation of your conversion rate optimization strategy.
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