Brand Integrity Begins in the Supply Chain: Rethinking Supplier Risk in Consumer Products

By Rachel Lin, Contributor – Supply Chain Insights

In today’s global consumer market, trust is currency—and it’s earned not just through marketing, but through every supplier behind the brand. “Your brand doesn’t stop at your logo,” says Tim Albinson, Chairman of Aravo Solutions. “It extends to every third party you work with.” ESG violations, cyber risks, and new regulations like the EU CSDDD are forcing companies to rethink how they manage supplier relationships. Risk isn’t just a checklist—it’s a business function that must be embedded at every stage. Platforms like Aravo help leading brands ensure real-time risk visibility and ethical supply chains. As Albinson puts it: “Trust starts with who you choose to do business with.

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