How Praytell Made DIY Hair Colour Feel Less Scary (and More Fun)

For Clairol’s House Calls campaign, Praytell brought fresh energy to the world of at-home hair color. By creating a welcoming experience that mixed creativity with confidence, the agency turned hesitation into excitement. The campaign delivered personalized content through influencers, interactive events, and colorful visuals that made DIY hair color feel approachable, even for first-timers. It was a thoughtful blend of storytelling and strategy that helped Clairol connect with new audiences in a meaningful way.

As an integrated marketing agency, Praytell used smart collaboration between creative, PR, and digital teams to bring the brand to life. The result? A bold, fun campaign that proved an integrated marketing company can shift perceptions and spark action. Want to see how the right agency can turn a challenge into a breakthrough?

Read the full story on our blog - https://praytellagencynyc.blog....spot.com/2025/06/how