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The article explains that effective sales training is a structured way to improve the skills and knowledge of sales staff — from knowing the product well, to handling objections, generating leads, communicating clearly and closing deals. A trained sales team not only boosts sales performance and revenue, but also improves customer experience by understanding customer needs better. Sales training helps teams keep up with changing market conditions, builds confidence and motivation, and increases employee retention. In short, investing in good sales training empowers salespeople, improves results, and strengthens the business overall.
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