BBA course subjects – M S Ramaiah University of Applied Sciences is a 3-year undergraduate programme designed to build strong foundations in business and management. The curriculum includes core subjects such as Principles of Management, Financial Accounting, Business Communication, Micro & Macroeconomics, Marketing Management, Human Resource Management, Business Law and Operations Management. Students also study advanced topics such as Entrepreneurship, Strategic Management, Digital Marketing, and Business Analytics, as well as electives and internships. The programme focuses on developing leadership, analytical thinking, communication, and decision-making skills through practical learning, projects, and industry exposure, preparing graduates for corporate careers or higher studies such as an MBA.