Reliance Retail to acquire 50% stake in Sosyo Hajoori Beverages
The largest retailer of India, Reliance Retail Limited is all set to acquire 50% stake in a 100 year old Gujarat-based Sosyo Hajoori Beverages. Recently, the Company acquired the soft drink brand Campa of Pure Drinks Group and is also going to acquire a 51% stake in Lotus Chocolate Company Limited. Now this is another great move by Reliance Retail towards its expansion in the FMCG space by acquiring Sosyo Hajoori.
About Sosyo Hajoori Beverages:
The Surat based Company Sosyo was introduced in 1923 by Mohsin Hajoori. Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, and Madhya Pradesh are the main selling markets for Sosyo. It has 18 Manufacturing units and 16 Franchises across India. Sosyo also exports their products in global markets, and marked their presence in UAE, Zambia, Switzerland, USA, UK, New Zealand, South Africa, Canada, and Australia. The Company is continuously working on its expansion with a strong franchising network.
How is this acquisition with Sosyo beneficial for Reliance Retail?
Reliance Retail wants to provide Indian consumers with a variety of locally produced consumer brands and goods that are of superior quality. With this acquisition, Reliance Retail will further bolster its beverage segment. Additionally, Sosyo's formulation expertise can be used to create distinctive value propositions for the product portfolio and customers.
Information about Reliance Retail Unlisted Shares:
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