During times of supply disruption; channels can adjust pricing to curb demand while maintaining/gaining revenue. CPG analytics provides three options for making an impact by optimizing pricing:
When there are supply constraints, a CPG may utilize one or a combination of the three to impact the market.
In addition, CPGs should look for ways to shift consumer demand from the most impacted products to the least impacted products within their category portfolio. Visit- https://www.tredence.com/industries/cpg #cpg #cpganalytics #cpganalyticssolutions #cpgcompanies
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