If your pay per click or Google Adwords campaigns are not working well this month compared to last month or this time last year, here are PPC Analysis several metrics to look at that will help you determine if it's seasonal factors that are affecting your campaign or things within Adwords that need improvement.
While this article is certainly not advanced it is intended for advertisers who are tracking conversions, targeting the right keywords, and Free PPC Audit are not experience poor performance due to a bad website. Let's say your campaigns are going well for a while but this month things are down. Here's what to look at - again assuming ads and keywords that have historically worked well have not been paused or deleted and your website has not changed.
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