As Connected Commerce Practice Lead, a large focus of my work is knowing my client’s customers and pinpointing where processes need to be optimized. We start with a vision, and from there, I work with the customer on filling in a strategy and implementing new tools to alleviate their pain points. Integrations are a foundational enabler to building transformational commerce experience so much of my time is spent guiding clients through the ecosystem. Also, I challenge my clients to understand the specific customer experience pain points that can be addressed not just in the commerce experience but throughout the entire customer lifecycle.
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