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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They give players the chance to get rare items at a discount. They have been criticized for encouraging consumption and waste. Create boxes themed around hobbies like golfing, hiking or cooking, and include items that enthusiasts will love to have. You can also include items related to a TV show or a celebrity. They are an excellent way to try new products Brands use mystery box
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