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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet have become a popular method for consumers to find new products. These boxes are filled up with surprises that the customers don't know until they open them. Unboxing videos that are posted on YouTube and TikTok by influencers and streamers increases the thrill-seeking aspect. The value of these items often exceeds the purchase price and creates a sense of excitement and anticipation among consumers. In addition, mystery boxes can boost
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