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reased attention due to lockdown restrictions. Considering restrictions and adaptability challenges people face in times of a global pandemic may help to identify how to support sustainable behaviour change and the likely persistence of these changes.Referral reward design is the core component of customer referral programs, which are often applied to recruit new customers. This research investigates the effectiveness of utilitarian vs. hedonic rewards in terms of referral generation. Through one field study and two laboratory studies, we
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