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Increasingly, public discourse occurs on social media including about national parks, but how much of it is relevant to park management and what topics/events cause debate? Using a case study approach, we conducted a content and sentiment analysis of tweets about seven South African national parks (Table Mountain, Karoo, Addo Elephant, Pilanesberg, West Coast, Tsitsikamma and Golden Gate Highlands) posted over 14 months on Twitter to assess what topics were discussed for which parks, by whom, when, what emotions were expressed and how s
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