What Is Cohort Analysis?: Definition, Types, and 6 Best Practices

The mobile ad spending share in the total spend on digital advertising is expected to reach 68% by 2027. For mobile app marketers, marketing attribution is essential in understanding the most essential factors driving the performance of their mobile app. A proven way to reduce the attribution process’s complexity is to strategically create and base analysis on cohorts. Let us start by understanding the meaning of cohort analysis, its benefits, and the best practices mobile app marketers should follow.

URL: https://apptrove.com/what-is-cohort-analysis

Apptrove Mobile Measurement Partner Gets a New Look

Just as we’re about to step into the happening season of holidays, our Mobile Measurement Partner just got a makeover. With enhanced features and a much smoother, and seamless user experience, our MMP is all set to make managing and optimizing your mobile campaigns even easier. Let’s check out what’s new.

https://apptrove.com/apptrove-....mobile-measurement-p