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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic method to increase sales and generate buzz for your brand. However, they can be a risky strategy if they are not handled appropriately. Make sure you have a clear plan prior to selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they choose from the mystery box. It also assists in building empathy and
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