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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are a major trend in sales and marketing. They are popular with collectors and consumers looking for a thrill. These boxes also offer the possibility of expensive items. Unboxing videos on platforms such as YouTube and TikTok illustrate the thrill of unboxing items with potential value from boxes that are not quite as enticing. These videos can garner millions of viewers. Curated themes Online mystery boxes are an increasing trend in eCommerce,
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