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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is a great way to break the ice and encourages curiosity and unity, as well as deeper connections between participants. It also helps participants be open to new experiences and challenges them to step out of their comfort zone. Sellers of mystery boxes need to be transparent about the contents and value of their products. This helps buyers avoid disappointments or unprofessional practices. They can create a sense surprise Mystery boxes appeal to consumers because they pro
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