https://madsen-chaney.federate....djournals.com/5-onli
Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a growing trend in e-commerce, and are capturing the attention of customers all over the world. These carefully planned boxes that contain surprise items are a hit on platforms like TikTok or YouTube where videos like The Royalty Family's video have received over 4.6 million views. The drawback of mystery box shopping is that consumers may be disappointed if they receive shoddy or unsatisfactory products. In such cas
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