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In December 2010, Samsung switched its management system from a single CEO-system under Choi Gee-sung to a two-individual management workforce with Choi Gee-sung, CEO and vice chairman, and Lee Jae-Yong, chief operating officer and president. When chairman Lee declared 1996 'The Year of Design Revolution', a complete global design program was initiated with the goal of design being a strategic asset and competitive benefit for the company. It then maps out new design plans throughout the se
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