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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They offer players the chance to purchase rare items at a discounted price. They have been criticized for encouraging wastefulness and consumerism. Include items that fans would love to own in boxes based on hobbies like hiking, cooking or golfing. You can also include items related to a TV or celebrity show. They are a great way to test new products Brands empl
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