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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular way to introduce customers to new products. These boxes are packed with a variety of items that buyers don't know the value of until they open them. Influencers and streamers enhance the thrill-seeking aspect by unboxing videos on YouTube and TikTok. The value of these items usually exceeds the cost of purchase, creating a sense of excitement and anticipation for customers. The mystery boxes can
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