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About
Social Soup is Australia’s leading influencer marketing agency, specialising in data-led, high-impact campaigns across all tiers of influence. We’ve worked with the country’s top brands to deliver scalable, measurable influence across social media, in-store, and product experiences. With our SMART platform and a community of 300,000+ everyday influencers and creators, we combine tech, creativity, and insight to influence what people try, buy, and believe in.
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