SOM started out as a white label-bottling unit in the mid-’80s. From its humble beginnings in one location, SOM has grown to be a successful company situated at multiple locations. SOM is India’s first company to own a portfolio of spirits, beers, ready to drink along with Rectified Spirits (RS), and Ethyl Neutral Alcohol (ENA). SOM made its mark across the country and world by catering to the taste of the customers of the particular region. While some regions have tasted strong beer from SOM, other regions know SOM for its light beer, while others may know the company for its whisky, Vodka, Brandy, and Rum brands.