https://www.selleckchem.com/pr....oducts/1-naphthyl-pp
Research on the effect of consumption on self-esteem is relatively scarce and related evidence is fragmented. We review articles from the literature on consumption, advertising, materialism, mass media, and social media as they relate - directly or indirectly - to consumer self-esteem. We introduce a taxonomy of eight types of processes through which consumption affects self-esteem self-discrepancy, self-congruency, self-enhancement, self-determination, compensatory consumption, self-verification, self-object associ
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