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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an effective method of engaging an audience in a story which will take time to finish. JJ Abrams often uses this technique in his films. His film Lost was a perfect example of this. He asked the audience questions were not answered and then clung to their interest for years. They provide a curated selection of products Mystery boxes are a burgeoning trend in e-commerce. They have captured the attention of customers all over the world with
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