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Why Mystery Boxes Are a Popular Marketing Strategy The activity of the mystery box is an icebreaker that encourages curiosity and unity as well as deeper connections among participants. It also encourages participants to try new things and to take a step outside of their comfort zones. Sellers of mystery boxes must be open about the contents and the value of their products. This will help buyers avoid disappointments or unprofessional practices. They create a sense of surprise Mystery boxes appeal to consumers becau
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