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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a growing trend in e-commerce that is capturing the interest of consumers around the world. These carefully planned boxes with surprise goodies are popular on platforms like TikTok or YouTube, where videos like The Royalty Family’s video have garnered over 4.6 million views. The downside of mystery box shopping is that buyers might be disappointed if they receive low-quality or unwanted products. In the
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