https://www.selleckchem.com/pr....oducts/epz004777.htm
Extant scales related to measuring the sensory aspect of a brand from the consumer's perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory brand experience. This entailed a process of scale development and validation. In study 1, we conducted a qualitative study to explore possible dimensions and items using semi-structured interviews. Several dimensions and items were proposed by combining findings from a literature revie
Мне нравится
Комментарий
Перепост
