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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an effective way to boost sales and generate buzz for your brand. If they are not handled properly, mystery boxes can be a risky business strategy. Make sure you have a clear plan prior to selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they choose from the mystery box. It also aids in developing empathy and stronger interpersonal skills. The element of surprise is crucia
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