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Why Are Online Mystery Boxes So Popular? Online mystery boxes have become a popular method for consumers to discover new products. The boxes are packed with surprises that the customers do not know until they open them. Influencers and streamers enhance this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of mystery boxes typically exceeds the price they are purchased for. This creates a sense excitement and anticipation among consumers. The mystery boxes can also boost sales and increase customer engagement during peak season. The
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