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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great way to engage the audience in a tale that takes time to end. JJ Abrams often employs this method in his films. This was demonstrated in his film Lost. He asked the audience questions were not answered and then clung to their interest for a long time. They offer a carefully curated selection. Mystery boxes have become a cult trend in the world of e-commerce that has captivated shoppers around the world
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