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Why Are Online Mystery Boxes So Popular? Mystery boxes online are a popular way to introduce consumers to new products. These boxes are filled up with surprises that consumers do not know until they open them. Unboxing videos uploaded to YouTube and TikTok by influencers and streamers enhances this thrill-seeking element. The value of mystery products often exceeds the purchase price and creates a sense excitement and anticipation among consumers. Mystery boxes can also boost sales and boost customer engagemen
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