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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce consumers to new products. They are filled with surprises that shoppers do not know until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of mystery items typically exceeds the price they are purchased for. This creates an atmosphere of anticipation and excitement among consumers. In addition the use of mystery boxes can increase sales and increase customer engagement d
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