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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great way to boost sales and create buzz for your brand. However, they can be risky if not handled correctly. Be sure to have a plan prior to selling these products. The Mystery Box icebreaker encourages the participants to share personal stories and experiences related to the items they select from the box. It also aids in developing empathy and stronger interpersonal communication skills. Surprise is a
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