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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They allow players to purchase rare items at a discounted price. They have been criticized for encouraging consumerism and wastefulness. Create boxes that are themed around the activities you enjoy, such as golfing, hiking or cooking. You can include items that avid fans would love to have. You could also include items related to a celebrity or TV show. They are an excellent way to test new products Brands employ mystery boxes as a
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