Mastering Intent Data in 2025: Key Platforms, Features, and Strategic Benefits
Boost B2B conversions in 2025 with AI-powered intent data tools that reveal buyer intent, streamline outreach, and drive smarter, faster sales.
Read Full Article: https://salesmarkglobal.com/ma....stering-intent-data-
Cookieless Multi-Touch Attribution: A New Approach to Tracking User Journeys
Discover how cookieless multi-touch attribution transforms user journey tracking with smarter marketing decisions.
Read Full Article: https://salesmarkglobal.com/tr....acking-user-journeys
ROI Showdown: Intent Data Platforms vs. Traditional Lead Generation in 2025
Intent data vs traditional leads: Which wins on ROI in 2025? Learn how smarter signals and targeting deliver better value for your sales pipeline.
Read Full Article: https://salesmarkglobal.com/in....tent-data-platforms-
15 Best Intent Data Platforms to Improve Your B2B Lead Generation
Discover how intent data can boost your B2B revenue. Explore the best platforms to identify prospects ready to buy and increase conversions.
Read Full Article: https://salesmarkglobal.com/15....-intent-data-platfor
A Deep Dive into Multi-Touch Attribution Models: Advantages and Limitations
Customers interact with brands with many channels and touchpoints. Learn how how Multi-Touch Attribution (MTA) gives a holistic view of how different interactions influence customer decisions.
Read Full Article: https://salesmarkglobal.com/ad....vantages-and-limitat
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