Mastering Intent Data in 2025: Key Platforms, Features, and Strategic Benefits

Boost B2B conversions in 2025 with AI-powered intent data tools that reveal buyer intent, streamline outreach, and drive smarter, faster sales.

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Cookieless Multi-Touch Attribution: A New Approach to Tracking User Journeys

Discover how cookieless multi-touch attribution transforms user journey tracking with smarter marketing decisions.

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ROI Showdown: Intent Data Platforms vs. Traditional Lead Generation in 2025

Intent data vs traditional leads: Which wins on ROI in 2025? Learn how smarter signals and targeting deliver better value for your sales pipeline.

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15 Best Intent Data Platforms to Improve Your B2B Lead Generation

Discover how intent data can boost your B2B revenue. Explore the best platforms to identify prospects ready to buy and increase conversions.

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A Deep Dive into Multi-Touch Attribution Models: Advantages and Limitations

Customers interact with brands with many channels and touchpoints. Learn how how Multi-Touch Attribution (MTA) gives a holistic view of how different interactions influence customer decisions.

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